DUBAI PARKS AND RESORTS AND RTA’S DUBAI TAXI CORPORATION LAUNCH A JOINT CAMPAIGN TO ENRICH DUBAI’S VISITORS’ TRAVEL ITINERARY
The three-month campaign commences on 1 August 2018
Dubai Taxi corporation to dedicate 100 branded family taxis to promote the destination
Campaign to feature an exclusive single day pass to enjoy two theme parks of choice for AED 235
Dubai, UAE, July 23, 2018: Dubai Parks and Resorts, the region’s largest integrated theme park destination, has signed an exclusive agreement with Dubai Taxi Corporation to promote the destination to visitors arriving at Dubai International Airport terminals 1,2 and 3. The joint campaign will commence on August 1st, 2018 offering visitors an exclusive limited-time offer to enjoy two of their preferred theme parks for the price of AED 235.
As part of the agreement, Dubai Taxi Corporation will dedicate 100 branded family taxis to be assigned to arrival terminals 1, 2 and 3 at Dubai International Airport. The designated family taxis will be branded with Dubai Parks and Resorts imagery, including danglers and flyers inside the vehicles. The Taxi drivers will take on the role of Dubai Parks and Resorts ambassadors, welcoming passengers, briefing them about the entertainment destination, and handing them the exclusive offer flyers. Passengers can book the offer using the QR codes available on the flyers through the ticketing windows at any of the theme parks.
The exclusive limited-time offer gives Dubai Taxi passengers the opportunity to enjoy a full day of fun at two of the four theme parks within Dubai Parks and Resorts, for the price of AED 235. BOLLYWOOD PARKS™ Dubai, the first of its kind in the world, offers guests an authentic Bollywood experience through its themed rides and attractions, MOTIONGATE™ Dubai brings some of Hollywood’s biggest blockbusters to life through 27 action-packed rides and attractions including five roller coasters, while LEGOLAND® Dubai offers families an interactive experience in a playful learning environment and LEGOLAND® Water Park – perfect for beating the summer heat.
“We recognize the vital role that Dubai plays as a leading global tourist destination, due to its wide portfolio of world-class entertainment and tourist attractions including the largest integrated theme park destination in the Middle East, Dubai Parks and Resorts. This joint venture with RTA's Dubai Taxi Corporation helps us promote the destination to passengers arriving at the world’s busiest international airport, Dubai International Airport. We would like to thank RTA’s Dubai Taxi Corporation for this collaboration and for dedicating 100 family taxis for this campaign which aims to give tourists exciting options to enrich their itineraries during their stay in Dubai” said Mohamed Almulla CEO and Managing Director, DXB Entertainments, PJSC, the company that owns Dubai Parks and Resorts.
Dr. Yousef Al Ali, CEO of RTA’s Dubai Taxi Corporation (DTC) said: “The signing of this agreement with Dubai Parks and Resorts goes with the DTC strategic goals represented by a distinctive operation and people happiness where a number of Dubai international airports taxis have been designated to realize this campaign with Dubai Parks and Resorts, as Dubai airports are considered the first look of tourism for Dubai’s visitors. “DTC is aspiring to strike new partnerships with a number of parties in different sectors to ensure its vision “Pioneering in delivering Safe, Reliable and Smart Services,” and to be fully prepared to elegantly receiving the visitors of Dubai EXPO 2020,” He added.
Dubai Parks and Resorts, the region’s largest theme park destination, features MOTIONGATE™ Dubai – a unique theme park showcasing some of Hollywood’s most beloved characters from DreamWorks Animation, Columbia Pictures and Lionsgate – and BOLLYWOOD PARKS™ Dubai, a first-of-its-kind theme park that showcases rides and attraction based on some of Bollywood’s biggest blockbusters. It also hosts LEGOLAND® Dubai, a unique, interactive theme park for families which brings the well-known LEGO® brick to life in a playful learning environment, in addition to the LEGOLAND® Water Park, the region’s first water park catering to families with children aged 2-12. The entire destination is connected by Riverland™ Dubai – a uniquely themed retail and dining district at the heart of Dubai Parks and Resorts. Guests can stay at the Lapita™ Hotel, a Polynesian themed family hotel that is part of the Marriott Autograph Collection. Expected to open in late 2019, Six Flags Dubai will be destination’s fifth theme park and the region’s first Six Flags theme park.